Become a Product Manager

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9 Hours
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93 Lessons (9h)

  • Before starting the course
    Course Overview
    First thing to do
    Choose your own adventure
    Yay, free stuff!
    Why Product Management is awesome
  • Introduction to Product Management
    What is a product manager?
    What is a Product?
    [ACTIVITY] The Big Bloated Blue Bird
    3 Different Types of Product Manager roles
    How to think about the type of PM you want to be
    Product vs Project Management
    A day in the life of a PM
  • Introduction to Product Development
    The 4 Major Phases of the Product Lifecycles
    Product Lifecycle Phases - Real Examples
    The Product Development Process
    Getting Deeper Into the Product Development Process
    What is "Lean product development"?
    What is "Agile"?
    What is "Scrum" and how does it work?
    What is "Kanban" and how does it work?
    What is Waterfall development?
    Real world examples of Waterfall and Agile
  • Ideas and user needs
    Intro to Ideas and User Needs
    Where ideas come from as a PM
    Getting to the Real User Needs
    Users vs. Customers
  • Competitive & Market analysis
    Market Research - Sizing the market
    Introduction to Finding competitors
    Finding competitors as a Product Manager
    Direct - Indirect Competitors
    The 5 criteria for understanding competitors
    The last 3 criteria for understanding competitors
    What's a feature table?
    Putting together a feature table
    Practice building a feature table
    Analyze specific features
    [ACTIVITY] Wunderlist & their not so wunderful dilemma
    Monitoring your competitors
    What do we ultimately care about as a PM
  • Customer Development
    What is customer development?
    Who you should talk to
    Key differences in customer development
    The 4 types of interviews
    How to get them to talk
    How to run a customer interview correctly
    Good questions bad questions
    Practice writing emails
    Finding interviewees externally
    Finding interviewees internally
    Building User Personas off your Interviews
    Real life example of a user persona
    The Product Manager & the data diet
  • Conceptualizing the solution
    Intro to wireframing
    Wireframe, mockup, prototype
    Let's sketch
    PRACTICE: Sketching out a mobile app
    Using POP
    Intro to Balsamiq
    PRACTICE: Building YouTube in Balsamiq
  • Metrics for Product Managers - Defining Success and Measuring Results
    Introduction to metrics
    Real life examples of metrics
    Metrics of all kinds
    How to pick good metrics
    Using the AARRR (Pirate) metrics framework
    Using the HEART metrics framework - Part 1
    Using the HEART metrics framework - Part 2
    Tracking your metrics in practice
  • Building the Product - Project Management for PMs
    Introduction to Epics
    Let's get into Epic Specs
    User stories and acceptance criteria
    Real life example of epics, specs, user stories, and the backlog
    Estimations and Velocity
  • Working with people and stakeholders
    General communication skills
    Working with engineers
    Working with designers
    Working with executives and others
  • Technology for product managers
    Why learn technology?
    "The Cloud", servers, clients, and the inner workings of the internet
    Understanding the front end, back end, and tech stacks
    Understanding APIs - Application Programming Interfaces
    Additional technology
  • What you should do to prepare yourself for the job
    Getting relevant experience
    Building portfolio with a side project
    Branding yourself
  • How to look for a job in Product Management
    Where to look and what to look for
    Inside advice on your PM job hunt
  • How to get the job in Product Management
    Interviewing for Product Management
    How to answer interview questions the right way
    Insider tip for getting the job
  • After you've got the job
    The first things to do
  • Extended interviews with current Product Managers
    Interview with Daniel Demetri part1
    Interview with Daniel Demetri part2

Discover the Job Analysts Are Calling a "Mini-CEO" & How to Make It Yours

Evan Kimbrell

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.


More and more companies are figuring out how important Product Managers are to their success. But there aren't any degrees or certifications in Product Management, so most get into the field through luck or connections. In this course, however, you'll jump ahead of the competition when you learn what you need to know and what you have to do to break into an exciting and lucrative career as a Product Manager.

  • Access 9 hours of content & 93 lectures 24/7
  • Answer the question: What is a Product Manager
  • Think about the type of Product Manager you want to be
  • Learn the 4 major phases of the product lifecycle
  • Discover the product development process
  • Understand Agile, Scrum, & Kanban


Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Internet required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.