Digital Marketing Master Class: Get Your First 1,000 Customers

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25 Hours
$15.00$499.00
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196 Lessons (25h)

  • Introduction
    Course overview2:57
  • The basics
    Intro to traction channels4:18
    The 19 channels explained (part 1)6:23
    The 19 channels explained (part 2)4:23
    The growth process5:36
    Two components of every growth strategy2:21
    Optimization audit9:00
    Optimization audit: DEMO9:48
  • Building your strategy
    Intro to building your strategy1:32
    What pain do you solve?4:48
    Frequency and depth of the problem3:25
  • Get your first 10
    Intro to manual effort section3:15
    Intro to Strategy 1: Complainy people3:00
    Finding the complainy people8:18
    DEMO: Finding complainy people6:52
    Conversing with the complainy people10:57
    Intro to Twitter & why we use it4:51
    Topicality on Twitter8:55
    Competitors on Twitter9:38
    Locating forums and like-minded communities7:50
    Messaging on forums9:15
    Spreading the word on Slack6:53
    The wonderful world of Reddit5:58
    Facebook & LinkedIn sharing5:28
    Using your network to announce your new business5:54
    DEMO: Writing an email to your network9:32
    Events & Meetups7:34
  • Get your first 100
    Intro to community posting1:43
    Reddit overview3:51
    Raising your Reddit IQ6:06
    Finding your subs6:18
    Observing from a distance3:28
    Optimizing your experience1:57
    Emerging platforms: How to tell which platform is worth trying4:08
    Intro to Snapchat3:54
    Snapchat - Setting up your account8:01
    Snapchat - Taking snaps and promoting9:22
    Snapchat Tactic 1 - The Takeover7:52
    Snapchat Tactic 2 - Run a promotion8:54
    Snapchat Tactic 3 - Using your snapcode4:20
    Intro to Instagram3:33
    Instagram - Setting up your account11:31
    Instagram - Taking and posting pictures14:25
    Instagram Tactic 1 - Hashtag the right way8:27
    Instagram Tactic 2 - Run a promotion7:26
    Instagram Tactic 3 - Engage with others5:48
  • Take a break
    Intro to Take a break1:58
    Survey of analytics tools7:24
    Installing Google Analytics4:54
    Exploring Google Analytics11:42
    Setting up goals in Google Analytics4:25
    Origin source sorting in Google Analytics4:15
    Linking strategies with Bit.ly9:25
    Alternate linking strategies5:10
  • Get your first 500 - PR
    Intro to PR6:06
    A day in the life of a reporter6:52
    Common angles for getting press4:47
    Basing your angle off outlet and person5:11
    Pitching vs press releases5:05
    Core concepts in getting press11:04
    Step 1 - Finding a journalist8:24
    TIP: Use Helpareporter.com3:15
    Step 2 - Researching and compiling interests of journalists6:41
    Step 3 - Getting the attention of journalists3:33
    Tactic - Quora pull-in6:50
    Tactic - Doing research5:39
    Step 4 - Pitching and writing the email - Getting their email address5:40
    Step 4 - Pitching and writing the email - Writing the email6:21
    Practice writing emails and headlines6:56
    Preparing a press package3:23
    Closing thoughts & comments5:20
  • Get your first 500 - Content Marketing
    Intro to content marketing5:29
    Inbound vs. outbound8:28
    Why we should define our audience6:19
    How do we define our audience?13:42
    Creating user personas12:04
    Content types 1 - Tutorials, interviews, roundups14:58
    Content types 2 - Listicles, resource compilations11:12
    Content types 3 - Company stories, case studies, infographics10:24
    Content types 4 - Minisites, ultimate guides10:00
    Common topics you can use (1)8:18
    Common topics you can use (2)14:43
    The key to content creation11:39
    Creating a system for recording your ideas7:42
    What to write: #1 Google autocomplete5:41
    What to write: #2 Buzzsumo5:47
    What to write: #3 Google keyword planner7:44
    What to write: #4 Twitter trends5:35
    What to write: #5 Reddit searching6:11
    What to write: #6 Quora8:57
    Ranking the ideas you have10:47
    Test it before you try it8:42
    Writing for specific goals - intro2:41
    Writing for specific goals - Brand8:42
    Writing for specific goals - Engagement & sharing11:25
    Writing for specific goals - Conversions12:08
    Tactic #1 - Long form content8:35
    Tactic #1 - Long form content - DEMO14:19
    Tactic #2 - Controversial posts15:04
    Tactic #3 - Hyper-topical posts (1)12:35
    Tactic #3 - Hyper-topical posts (2)5:39
    Tactic #4 - Roundup posts12:34
    Tactic #5 - Skyscraper technique12:14
    Writing content for your audience11:50
    Creating great headlines9:51
    What is guest posting?2:36
    Finding places to guest post8:36
    Pitching your post6:10
    Writing your post and what to do after8:26
    How to promote your content
    Getting influencers to promote your content10:06
    How to get your content linked to from other websites9:45
    Creating a content calendar14:21
    How to tell if it's working17:33
    Repurposing5:32
  • Get your first 500 - Video Marketing
    Intro to video marketing3:24
    Do you need video?8:30
    Common types of videos19:00
    Using video to reach specific goals6:30
    The 3 phases of video projects2:12
  • Get your 500 - Video Marketing - Pre-production
    Coming up with ideas for video11:41
    Writing your video script16:19
    When a video is most effective in your marketing process8:46
  • Get your first 500 - Video Marketing - Production
    Basics of video production4:19
    Lighting - Types of light bulbs16:11
    Lighting - Lighting setups15:56
    Audio - Types of microphones15:37
    Audio - Soundproofing the space11:31
    Video - Intro to video resolutions9:09
    Video - Types of cameras16:01
    Video - Video equipment10:29
    Choosing a production setup based on your budget - #1 The cheap package10:48
    Choosing a production setup based on your budget - #2 The standard package8:33
    Choosing a production setup based on your budget - #3 Advanced packages10:11
    Setup #1: The Wistia shot12:25
    Setup #2: The interview7:39
    Setup #3: The talk show12:48
    Examples of other common video shots13:30
    Production equipment & tips14:04
  • Get your first 500 - Video Marketing - Post-production
    Overview of editing software10:52
    Up and running in Premiere15:54
    Creating rough cuts7:39
    Working with editing templates & add-ons6:31
    Outsourcing & virtual help (part 1)10:26
    Outsourcing & virtual help (part 2)10:37
    Editing style #112:05
    Editing style #28:35
    Integration overview8:02
    How to tell if it's working5:33
  • Get your first 500 - Landing pages & lead magnets
    Landing pages and how they work3:21
    Examples of landing pages9:21
    Landing pages: Five do's and don't's13:58
    Practice: let's create a landing page (1)6:48
    Practice: let's create a landing page (2)9:29
    White papers5:55
    How to create white papers11:57
    E-books4:52
    How to create e-books7:43
    Email courses4:31
    How to create email courses10:19
    Webinars6:38
    How to create webinars11:45
  • Get your first 1000 - SEO
    Intro to SEO2:39
    How does Google work?6:09
    Long tail SEO4:09
    Identifying keywords and doing research12:31
    On-page SEO factors (part 1)8:10
    On-page SEO factors (part 2)5:09
    Writing SEO-friendly content (part 1)3:50
    Writing SEO-friendly content (part 2)6:52
    Practice: Let's write SEO friendly content6:41
    How your website affects SEO8:33
    Modern link building5:21
    Link structure and site architecture6:30
    Robots.txt and technical optimization6:29
    Building SEO authority4:35
    How to tell if it's working3:38
    Closing thoughts4:27
  • Get your first 1000 - SEM
    Intro to SEM4:08
    SEM fundamentals and concepts10:20
    Why should you use SEM?7:21
    AdWords - How to get started4:31
    AdWords - Budgets and bid strategies9:39
    AdWords - Creating ad groups with keywords5:53
    Facebook ads - How to get started6:03
    Facebook ads - Creating your campaign4:00
    Facebook ads - Setting up your audience8:26
    Facebook ads - Creating your ads10:08
    Closing thoughts3:38
  • Follow along
    Intro to the follow along section3:42
    Follow along: Finding and messaging complainy people (part 1)13:16
    Follow along: Finding and messaging complainy people (part 2)7:43
    Follow along: Topicality on Twitter16:31
    Follow along: Tactic #1 Google autocomplete4:31
    Follow along: Tactic #2 Buzzsumo6:48
    Follow along - Creating a system for tracking your ideas9:13

Acquire Your First 1,000 Customers Using Social Media, Content & Video Marketing, PR, SEO, SEM, FB, Instagram, & More!

EK
Evan Kimbrell

Instructor

Evan Kimbrell is the founder and director of Sprintkick, a referral-based full-service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion-dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

Description

In business, the hard part isn't making a product anymore, it's finding a market for your product and getting people to buy them. If you think you don't have enough customers, this course is for you. Across 196 lectures, this course will help you understand modern marketing channels to effectively find customers. You'll learn social media marketing, community management and promotion, pitching press and getting coverage, and creating and promoting blog posts, video content, and ads. You'll also learn how to build a long term SEO strategy and execute CPC ad campaigns through Google, Bing, and Facebook.

  • Access 196 lectures & 25 hours of content 24/7
  • Understand modern marketing channels to find customers
  • Learn social media marketing through Twitter, Instagram & SnapChat
  • Know community management & promotion through Reddit, ProductHunt, and HackerNews
  • Learn how to get covered in blogs, news outlets & other media sites
  • Create & promote blog posts through Wordpress, Medium, and guest blogs
  • Learn to build a long term SEO strategy

Specs

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Basic familiarity with social media

Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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