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The 2020 Social Media Marketing Bootcamp Certification Bundle

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Access
Lifetime
Content
6.0 hours
Lessons
70

Social Media Strategy

The Tools & Tips You Need to Get the Best Results Out of Social Media for Your Business

By Boot Camp Digital | in Online Courses

97% of businesses are active on social media, only 20% are seeing actual results. Gain social media expertise now and help produce the results that every business deserves. In this Social Media Strategy course, you will be guided through building a strategic social media marketing plan based on eight steps. This course will provide you with the knowledge and tools necessary to build a consistent and deliberate process for your social media strategy.

Rated as 'Excellent' on Trustpilot!

  • Access 70 lectures & 6 hours of content 24/7
  • Understand the impact of clear social media strategy & trends that matter
  • Determine defined marketing goals, target audience, & content strategy
  • Learn about which platforms are the best fit for your business
  • Launch your social media presence & prioritize your efforts for impact
  • Set Key Performance Indicators (KPIs) to track & measure your success
Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York TImes, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: intermediate

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Intro to Social Media Strategy
    • Social Media Strategy Introduction - 11:33
    • SocialMediaStrategy-Resources
    • SocialMediaStrategy-Why Should I Participate in Social Media - 11:44
    • SocialMediaStrategy-Why Businesses Use Social Media - 5:49
    • SocialMediaStrategy- How Different Businesses Use Social Media - 10:35
    • SocialMediaStrategy-Social Media Trends - 18:47
    • SocialMediaStrategy-The Importance Of A Social Media Strategy - 16:50
    • SocialMediaStrategy- Building A Social Media Strategy - 5:50
  • Social Media Strategy
    • Social Media Strategy - Building A Social Media Strategy- Listening - 2:11
    • Social Media Strategy - Where To Listen - 14:10
    • Social Media Strategy - Using Google As A Listening Tool--Google Search & Google Trends - 5:03
    • Social Media Strategy - Using Google As A Listening Tool- Google Ads - 2:09
    • Social Media Strategy - Where to Listen--Niche Sites & Discussion Forums - 2:46
    • Social Media Strategy - Developing Insights - 2:38
    • Social Media Strategy - Defining Your Marketing Goals - 5:42
    • Social Media Strategy - Defining Your Target Audience - 5:19
    • Social Media Strategy - Deeper Targeting- Building Personas - 5:00
    • Social Media Strategy - Creating Great Content- Introduction - 2:41
    • Social Media Strategy - Creating Great Content- The Importance of Setting Your Content Strategy - 1:14
    • Social Media Strategy - Creating Great Content- Building A Successful Content Plan- - 7:24
    • Social Media Strategy - Creating Great Content- What Is The Right Content Mix - 2:13
    • Social Media Strategy - Creating Great Content- Content Mix Case Studies - 13:46
    • Social Media Strategy - Creating Great Content- Content Mix Per Channel - 8:04
    • Social Media Strategy - Creating Great Content- What Does Great Content Look Like- - 8:28
    • Social Media Strategy - Creating Great Content- Be Visual - 3:20
    • Social Media Strategy - Creating Great Content- Storytelling - 1:28
    • Social Media Strategy - Creating Great Content- Be Valuable & Helpful - 2:44
    • Social Media Strategy - Creating Great Content- Behind The Scenes - 1:49
    • Social Media Strategy - Creating Great Content- Be Creative - 3:29
    • Social Media Strategy - Creating Great Content- How Often Should I Post- - 6:36
    • Social Media Strategy - Integrating Social Media - 6:21
    • Social Media Strategy - Social Media Tools- Which Networks Should I Use- - 4:35
    • Social Media Strategy - Implementation- Building & Growing Your Presence - 13:09
    • Social Media Strategy - Implementation- Prioritizing Your Efforts - 8:10
    • Social Media Strategy - Track & Measure- Introduction - 2:35
    • Social Media Strategy - Track & Measure- Key Performance Indicators (KPIs) - 6:15
    • Social Media Strategy - Track & Measure- Setting Your KPIs- - 4:28
    • Social Media Strategy - Track & Measure- Setting Benchmarks - 9:17
    • Social Media Strategy - Track & Measure- Using Analytics To Adapt Your Plan - 4:00
    • Social Media Strategy - Setting Up Your Social Media Workflow - 6:26
    • Social Media Strategy - Blogging-What is Blogging - 6:17
    • Social Media Strategy - Blogging-Why is Blogging Important- - 2:33
    • Social Media Strategy - Blogging-Why Businesses Have Blogs - 9:33
    • Social Media Strategy - Instagram-Introduction - 2:35
    • Social Media Strategy - Instagram-What Is Instagram - 1:58
    • Social Media Strategy - Instagram-How Instagram Works - 4:50
    • Social Media Strategy - Instagram-Why Do People Use Instagram - 3:46
    • Social Media Strategy - Instagram-Why Do Businesses Use Instagram - 6:47
    • Social Media Strategy - Twitter-Intro - 1:57
    • Social Media Strategy - Twitter-What Is Twitter - 3:10
    • Social Media Strategy - Twitter-Overview - 5:33
    • Social Media Strategy - Twitter-Why Do People Use Twitter - 6:45
    • Social Media Strategy - Twitter- As A Business Tool - 1:03
    • Social Media Strategy - Twitter-Why Do Businesses Use Twitter - 5:30
    • Social Media Strategy - Twitter-Features & Functions - 10:24
    • Social Media Strategy - LinkedIn-Intro - 3:18
    • Social Media Strategy - LinkedIn-Overview - 4:23
    • Social Media Strategy - LinkedIn-profile-overview - 3:06
    • Social Media Strategy - LinkedIn-Why Should Businesses Have A Company Page - 4:33
    • Social Media Strategy - LinkedIn-Intro to Company Pages - 2:12
    • Social Media Strategy - Pinterest Training- Introduction - 3:07
    • Social Media Strategy - Pinterest Overview - 2:21
    • Social Media Strategy - Pinterest Training-Overview of Your Profile - 2:32
    • Social Media Strategy - Pinterest Training- What Are Pinterest Boards_ - 2:46
    • Social Media Strategy - Pinterest Training- What Is A Pin_ - 5:46
    • Social Media Strategy - Facebook-Introduction - 2:24
    • Social Media Strategy - Facebook-What Is Facebook - 2:20
    • Social Media Strategy - Facebook-Overview of Features & Functions - 7:59
    • Social Media Strategy - Facebook-Why Do People Use Facebook - 1:43
    • Social Media Strategy - Facebook-Why Do Businesses Use Facebook - 2:23

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Access
Lifetime
Content
7.0 hours
Lessons
92

Facebook Marketing

Explore Advanced Facebook Features & Functions to Boost Your Business

By Boot Camp Digital | in Online Courses

With billions of users, you can’t afford to ignore Facebook – your clients, competitors, suppliers, employees, partners, and prospects are all there. Facebook Marketing gives you everything you need to grow your business on Facebook. Each of the lessons provides a series of topic videos, and resources to support the training. Complete the lessons in order or choose whichever topics you would like to focus on first. Everyone, from beginner to advanced, will find practical and actionable ways to get results.

Rated as 'Excellent' on Trustpilot!

  • Access 92 lectures & 7 hours of content 24/7
  • Understand how you can grow your business using Facebook
  • Learn best practices for creating & optimizing your Page
  • Discover how to build the right audience for your business
  • Create compelling content that engages on Facebook
  • Explore advanced Facebook insights to understand results
  • Unlock hidden features & functionality to boost your results
Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York TImes, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: intermediate

Requirements

  • Any device with basic specifications

Course Outline

  • Facebook Marketing
    • Facebook-Introduction - 2:24
    • Facebook-What Is Facebook - 2:20
    • Facebook-Overview of Features & Functions - 7:59
    • Facebook-Why Do People Use Facebook - 1:43
    • Facebook-Why Do Businesses Use Facebook - 2:23
    • Facebook-Overview of Business Page Features - 6:57
    • Facebook- How Businesses Are Using Facebook - 4:09
    • Facebook-Business Page Visibility Within The News Feed - 5:46
    • Facebook-How Customers Can Engage With You On Facebook - 2:13
    • FacebookAds-Ad Targeting- Custom Audiences - 6:38
    • FacebookAds-Ad Targeting- Location & Demographics - 2:17
    • FacebookAds-Ad Targeting- Detailed Targeting - 11:40
    • FacebookAds-Ad Targeting- Connections - 1:23
    • Facebook-The Social Media Strategic Planning Process - 2:57
    • Facebook-The Importance of Defining- Your Facebook Strategy- The Purchase Path - 12:29
    • Facebook-The Importance of Defining-Your Facebook Strategy- -Knowing The Facebook Audience - 5:01
    • Facebook- Your Facebook Strategy--Listening - 6:17
    • Facebook-Determining Your Content Strategy - 9:38
    • Facebook-Best Practices for Posting Content - 8:30
    • Facebook-How Frequently Should I Post- - 7:28
    • Facebook-Overview of Facebook Insights - 12:15
    • Facebook-Evaluating The Success Of Your Facebook Page - 2:36
    • Facebook-Optimizing Your Strategy - 3:48
    • Facebook- Using Groups To Connect With Your Audience - 1:54
    • Facebook-Using Messenger In Your Strategy - 2:12
    • Facebook-Using Live Video - 2:44
    • Facebook-Creating Events - 2:27
    • Facebook-Facebook Business Manager - 3:45
    • Facebook-Introduction to Facebook Ads - 2:13
    • Facebook-Overview of Facebook Ads - 19:30
    • Facebook-Understanding Facebook’s -Ad Structure - 2:49
    • FacebookAds-Ad Strategy-Utilizing “OCTO” - 2:47
    • Facebook-Setting Up Your Facebook Page- Introduction - 3:15
    • Facebook-Setting Up Your Facebook Page- Do I Need A Personal Account - 1:18
    • Facebook-Setting Up Your Facebook Page- Creating Your Page - 10:08
    • Facebook-Setting Up Your Facebook Page- Page Settings - 11:44
    • Facebook-Setting Up Your Facebook Page- Edit Your Page Layout - 3:48
    • Facebook-Setting Up Your Facebook Page- Adding Additional Tabs - 1:41
    • Facebook-Setting Up Your Facebook Page- Assigning Page Roles - 2:59
    • Facebook-Setting Up Your Facebook Page- Best Practices for-Profile & Cover Images - 3:52
    • Facebook-Setting Up Your Facebook Page- Best Practices for Your Name & Username - 2:41
    • Facebook-Getting The Most From Messenger - 6:03
    • Facebook-The Power of Events - 4:54
    • Facebook-Groups vs. Pages - 5:06
    • Facebook-Promoting Your Facebook Page- Introduction - 3:38
    • Facebook-Promoting Your Facebook Page- Growing Likes - 11:08
    • Facebook-Posting Content--Text Posts - 5:04
    • Facebook-Posting Content- Photo and Video Posts - 3:23
    • Facebook-Posting Content- Advertising Your Business - 2:24
    • Facebook-Posting Content- Create An Offer - 1:23
    • Facebook-Posting Content- Live Video - 4:31
    • Facebook-Posting Content- Get Messages - 1:26
    • Facebook-Posting Content- Get Phone Calls - 1:35
    • Facebook-Posting Content- Publish A Job Post - 2:28
    • Facebook-Posting Content- Help People Find Your Business - 1:31
    • Facebook-Posting Content- Create An Event - 1:22
    • Facebook-Posting Content- Write A Note - 2:12
    • Facebook-Posting Content- How Often Should I Be Posting- - 5:19
    • Facebook - Audience Insights - 11:46
    • Facebook-Community Management & Moderation Strategy - 4:47
    • Facebook-Defining Your Workflow- How And When To Post & Respond - 8:09
    • Facebook- Using Automation Tools - 4:42
    • Facebook-Optimizing Content for Facebook- - 3:33
    • Facebook-Best Practices For Facebook Posts - 8:35
    • Facebook-Best Practices For Using Images - 7:48
    • Facebook-Best Practices For Using Video - 7:49
    • Facebook-Optimizing Your Organic Reach Case Study- Miller Ferry - 7:27
    • Facebook-Optimizing Your Organic Reach Case Study- Great Parks Of Hamilton County - 5:52
    • Facebook-Optimizing Content-The 5-Minute Rule - 3:11
    • Facebook Live Demo - 5:44
    • Facebook- Advanced Facebook Insights- - 15:14
    • Facebook- Advanced Facebook Insights- People Section - 4:03
    • Facebook- Advanced Facebook Insights--Using AdBuilder To Learn About Your Audience - 8:59
    • Facebook Page Management- Publishing Tools - 3:47
    • Facebook Page Management- Messages - 1:59
    • Facebook Page Management- Notifications - 1:10
    • Facebook- Incorporating Holidays & Pop Culture References Into Posts - 3:10
    • Facebook Page Management- Event Features & Functions - 5:08
    • Facebook Cover Video Case Study- US Figure Skating - 1:26
    • Facebook-FAQ- Can I Merge Facebook Pages - 2:22
    • Facebook-FAQ- Can I Turn Off Reviews For My Page - 2:17
    • Facebook-FAQ- Can I Manage More Than One Page - 0:37
    • Facebook-FAQ- Do I Need A Personal Account To Manage A Business Page- - 2:35
    • Facebook-FAQ- What Is The Difference Between A Profile And A Page - 2:30
    • Facebook-FAQ- How Can I Add Captioning To A Video - 2:14
    • Facebook-FAQ- What Is The Best Time Of Day To Post - 2:50
    • Facebook- Should I Use Hashtags - 7:50
    • Facebook- Short vs Long Posts - 2:48
    • Facebook- What Is The Best Image Size For My Posts - 3:09
    • Facebook-Should I Incorporate My Logo Into My Posts - 3:04
    • Facebook- Should I Tag Pages In My Posts - 3:57
    • Facebook-FAQ- What Is Reach & How -Is It Different Than Impression - 2:04

View Full Curriculum


Access
Lifetime
Content
5.0 hours
Lessons
56

Facebook Advertising

Everything You Need to Know to Successfully Run Ads on Facebook

By Boot Camp Digital | in Online Courses

Facebook advertising is a powerful way to grow your business online. In this master class, you will discover exactly why Facebook Ads are so powerful and how you can harness them to bring your business results to the next level. Each of the lessons provides a series of topic videos. Complete the lessons in order or choose whichever topics you would like to focus on first.

Rated as 'Excellent' on Trustpilot!

  • Access 56 lectures & 5 hours of content 24/7
  • Develop an understanding of how Facebook ads fit into your overall strategy
  • Master ad targeting &d buying options to get the most out of your resources
  • Discover ad content best practices to engage your audience
  • Dive into proper ad setup
  • Learn advanced strategies, including testing, to boost your results
Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York TImes, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: intermediate

Requirements

  • Any device with basic specifications

Course Outline

  • Facebook Ads
    • Facebook Ads-Introduction - 1:01
    • Facebook Ads-Why Are Facebook Ads So Powerful - 4:26
    • Facebook Ads-Organic Reach Is Dead - 2:29
    • Facebook Ads-Ad Strategy-Utilizing “OCTO” - 2:47
    • Facebook Ads-“OCTO” Step One- Objectives - 2:36
    • Facebook Ads-“OCTO” Step Two- Content - 2:26
    • Facebook Ads-“OCTO” Step Three- Targeting - 4:10
    • Facebook Ads-“OCTO” Step Four- Optimization - 2:35
    • Facebook Ads-“OCTO-” Be Deliberate - 2:17
    • Facebook Ads - Digital Advertising-Define Your Target Better - 2:47
    • Facebook Ads-How Much Do Facebook Ads Cost - 6:28
    • Facebook Ads-What Types of Businesses Run Facebook Ads - 2:16
    • Facebook Ads-Buying Facebook Ads - 5:34
    • FacebookAds-Setting Your Facebook Ads Strategy - 6:15
    • Facebook Ads-Choosing Your Marketing Objectives - 13:09
    • Facebook Ads-Ad Targeting- Custom Audiences - 6:38
    • Facebook Ads-Ad Targeting- Look-Alike Audiences - 3:23
    • Facebook Ads-Ad Targeting- Location & Demographics - 2:17
    • Facebook Ads-Ad Targeting- Detailed Targeting - 11:40
    • Facebook Ads-Ad Targeting- Connections - 1:23
    • Facebook Ads-Creating Great Ad Content - 12:46
    • Facebook Ads - Optimizing Ads vs. A-B Testing - 4:02
    • Facebook Ads-Analyzing Your Ad Performance - 5:45
    • Facebook Ads-The Importance of Analyzing Ad Performance - 12:56
    • Facebook Ads- Budget & Scheduling - 10:57
    • Facebook Ads- Determining Your Budget - 6:45
    • Facebook Ads- Determining Your Ad Type - 3:13
    • Facebook Ads-Set Key Performance Indicators (KPIs) - 4:55
    • Facebook Ads-Measuring Your Ad Performance - 3:04
    • Facebook Ads -Analyzing Ad Performance- Your Relevance Score - 4:10
    • Facebook Ads- Understanding Ad Structure - 4:33
    • Facebook Ads- Creating Audiences - 2:17
    • Facebook Ads-Choosing Your Ad Placement - 6:15
    • Facebook Ads-How Facebook Ads Are Purchased - 14:19
    • Facebook Ads-Facebook Ad Pacing - 3:58
    • Facebook Ads-Focusing Your Ad Objectives - 3:38
    • Facebook Ads - Fixing An Ineffective Ad - 4:46
    • Facebook Ads - Nailing The Ad Set & Structure To Maximize Success - 12:09
    • Facebook Ads - Analyzing Ad Performance- Evaluating The Success Of Your Ad - 3:02
    • Facebook Ads-Taking Your Measurement and Reporting To The Next Level - 4:12
    • Facebook Ads -Content Optimization-Introduction - 2:13
    • Facebook Ads -Content Optimization-Why Is Content Optimization So Important - 5:00
    • Facebook Ads -Content Optimization- General Content Optimization Principles - 2:00
    • Facebook Ads -Content Optimization- General Content Optimization Principles- Keep It Short! - 8:25
    • Facebook Ads -Content Optimization- General Content Optimization Principles- Bite-Sized Messages - 7:29
    • Facebook Ads -Content Optimization- General Content Optimization Principles- Well Organized - 7:29
    • Facebook Ads -Content Optimization- General Content Optimization Principles- Grab Attention Early - 6:05
    • Facebook Ads -Content Optimization- General Content Optimization Principles- Clear Call To Action - 9:21
    • Facebook Ads -Content Optimization- Optimizing Content For Facebook- Introduction - 2:33
    • Facebook Ads -Content Optimization- Optimizing Content For Facebook- Anatomy of A Post - 2:35
    • Facebook Ads - Content Optimization- Optimizing Content For Facebook- Facebook Text - 11:37
    • Facebook Ads -Content Optimization- Optimizing Content For Facebook- Facebook Images - 10:57
    • Facebook Ads -Content Optimization- Optimizing Content For Facebook- Facebook Video - 7:12
    • Facebook Ads -Content Optimization- Optimizing Content For Facebook- Facebook Video Story Arc - 7:04
    • Facebook Ads -Audience Insights - 2:48
    • Facebook Ads -Pro Tip- Growing Page Likes - 2:23

View Full Curriculum


Access
Lifetime
Content
2.0 hours
Lessons
60

Instagram Marketing

Create an Instagram Business Strategy for Success

By Boot Camp Digital | in Online Courses

Discover how to get better results faster with Instagram with this master class. Showcase your brand’s personality, connect with potential customers, and even drive sales through video and images. Plus, Instagram provides great content for other social networks like Facebook, Twitter, Pinterest, and even your website! Everyone, from beginner to advanced users, will find practical and actionable ways to get results.

Rated as 'Excellent' on Trustpilot!

  • Access 60 lectures & 2 hours of content 24/7
  • Learn the difference between a personal & business Instagram account
  • Create an Instagram business strategy for success
  • Discover how to set up your Instagram business account
  • Learn how to grow & cultivate followers on Instagram
  • Develop & execute a content strategy w/ best practices
Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York TImes, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: intermediate

Requirements

  • Any device with basic specifications

Course Outline

  • Instagram Marketing
    • Instagram-Introduction - 0:46
    • Instagram-What Is Instagram - 0:38
    • Instagram-How Instagram Works - 0:41
    • Instagram-Why Do People Use Instagram - 0:38
    • Instagram-Why Do Businesses Use Instagram - 0:36
    • Instagram-Connecting & Engaging - 0:15
    • Instagram-What Makes Instagram Special - 0:15
    • Instagram-Key Demographics- Who Uses Instagram - 0:14
    • Instagram-What Makes Instagram So Attractive To Businesses - 0:14
    • Instagram-What Companies Are Sharing - 0:14
    • Instagram-What Is The Difference Between A Personal & Business Account - 2:11
    • Instagram-Features Of Your Instagram Page - 4:35
    • Instagram-Instagram Mobile Features - 1:53
    • Instagram-Setting Your Business Strategy- Listening - 0:13
    • Instagram-Setting Your Business Strategy- Marketing Strategy & Target Audience - 0:13
    • Instagram-How Users See Your Content- The Instagram Content Algorithm - 0:12
    • Instagram-How Users See Your Content- -How Do I Beat The Algorithm- - 0:11
    • Instagram-Content Strategy- Quality Over Quantity - 0:10
    • Instagram-Content Strategy--Best Practices - 0:10
    • Instagram-Content Strategy- Your Content Options - 0:10
    • Instagram-Content Strategy- What Makes A Great Post - 0:09
    • Instagram-How Often Should I Post - 0:08
    • Instagram-What Is The Best Time Of Day To Post - 2:34
    • Instagram-Advertising On Instagram - 6:28
    • Instagram-Introduction to Analytics - 3:53
    • Instagram-Communicating & Interacting Within The Instagram Community - 4:23
    • Instagram-Getting Started On Instagram- Introduction - 0:07
    • Instagram-Getting Started On Instagram- Setting Up A Business Account - 0:08
    • Instagram-Getting Started On Instagram-What Are Other Businesses Doing - 0:09
    • Instagram-Getting Started On Instagram-Should I Choose A Personal or Business Page - 0:10
    • Instagram-Getting Started On Instagram-How to Grow Followers - 8:59
    • Instagram-Using Community Building to Grow Followers - 4:50
    • Instagram-Hashtags - 4:35
    • Instagram-Hashtag Like a Pro - 4:01
    • Instagram-Misuse of Hashtags - 2:58
    • Instagram- Instagram Analytics - 9:44
    • Instagram-Integrating Influencers - 3:43
    • Instagram- Using Instagram As A Contest Platform -& Conversation Driver - 2:56
    • Instagram-Community Management - 3:06
    • Instagram-Increasing Visibility- Adding Tags - 2:52
    • Instagram-Increasing Visibility- Advertising - 2:18
    • Instagram-Advertising- Instagram Buying Objectives - 3:50
    • Instagram-Defining Your Content Style - 4:17
    • Instagram-Automation - 3:46
    • Instagram-Automation Workarounds & Risks - 4:08
    • Instagram-“Re-Gramming"-- Sharing Other People’s Content - 3:45
    • Instagram-Pro Tip- Making Your Profile More Engaging - 2:37
    • Instagram-Pro Tip- Well-Performing Photos--Photos That Convey Emotion - 3:09
    • Instagram-Pro Tip- 5 Types Of Photos To Drive Engagement - 4:42
    • Instagram-Case Study- Pure Michigan - 3:10
    • Instagram-Case Study- Buffer - 2:55
    • Instagram-Case Study- Optimizing Your Photos - 3:25
    • Instagram-Case Study- Koyal Wholesale - 3:07
    • Instagram-FAQ- How Do I Find & Save Great Content- - 1:38
    • Instagram-FAQ- Can I Un-Tag Photos Of Me- - 1:23
    • Instagram-FAQ- Can I Add Line Breaks To My Captions- - 1:25
    • Instagram-FAQ- Can I Manage Tagged Photos Of Me- - 1:25
    • Instagram-FAQ- Can I Manage Multiple Accounts- - 0:51
    • Instagram- FAQ- Can I Add Links To My Posts- - 2:09
    • Instagram-FAQ- Can I Manage Comments Automatically- - 1:10

View Full Curriculum


Access
Lifetime
Content
2.0 hours
Lessons
60

LinkedIn Marketing

Get Started on LinkedIn & Create an Outstanding, Professional Impression

By Boot Camp Digital | in Online Courses

LinkedIn is the place that business professionals go to search for information, assess your credibility, connect with each other, discover business partners, and get recommendations about business topics. In the LinkedIn Marketing master class, you will learn everything you need to get started and create a presence that makes an outstanding impression.

Rated as 'Excellent' on Trustpilot!

  • Access 60 lectures & 2 hours of content 24/7
  • Understand why LinkedIn is a powerful tool for individuals & businesses
  • Learn how to set up & optimize your personal and business profiles
  • Discover efficient ways strategically grow your network
  • Develop a clear strategy to maximize your impact
  • Learn how to create targeted LinkedIn ads & analyze the results
Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York TImes, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: intermediate

Requirements

  • Any device with basic specifications

Course Outline

  • LinkedIn Marketing
    • LinkedIn-Intro - 3:18
    • LinkedIn-Overview - 4:23
    • LinkedIn-profile-overview - 1:50
    • LinkedIn-Profile-Picture - 2:05
    • LinkedIn-Headline - 6:17
    • LinkedIn-Creating Your Summary - 2:31
    • LinkedIn-Updating The Sections - 2:49
    • LinkedIn-Rearranging Your Sections - 1:17
    • LinkedIn-Background Photo - 3:01
    • LinkedIn-Posts & Activity - 1:58
    • LinkedIn-Adding Profile Sections - 4:14
    • LinkedIn-Your Experience Section - 2:36
    • LinkedIn-Your Education Section - 2:33
    • LinkedIn-Skills & Endorsements - 2:40
    • LinkedIn-Recommendations - 2:11
    • LinkedIn-Accomplishments - 2:45
    • LinkedIn-The Following Section - 2:29
    • LinkedIn-Why We Follow - 1:58
    • LinkedIn-Optimize Your Profile for Search - 1:53
    • LinkedIn-Staying Active-Introduction - 1:09
    • LinkedIn-Staying Active-How Often To I Need To Be Active - 1:39
    • LinkedIn-Staying Active-Sharing Status Updates - 7:53
    • LinkedIn-Staying Active-Writing Articles - 3:52
    • LinkedIn-Customizing Your Settings - 8:57
    • LinkedIn-Using LinkedIn Search - 2:14
    • LinkedIn-LinkedIn Premium Accounts - 6:19
    • LinkedIn-Success Plan - 1:32
    • LinkedIn-Growing Your Network-Why Is It Important - 4:30
    • LinkedIn-Growing Your Network-How To Grow Your Network - 1:50
    • LinkedIn-Growing Your Network-Hitting The Magic Number - 1:23
    • LinkedIn-Growing Your Network-How To Invite Someone to Connect - 2:49
    • LinkedIn-Growing Your Network-Should You Connect With People You Don't Know - 2:16
    • LinkedIn-Growing Your Network-How to Grow Your Network -Outside of People You Know - 3:35
    • LinkedIn-Growing Your Network-Should You Accept Invitations from -People You Don’t Know - 1:22
    • LinkedIn-Growing Your Network-Who Should You Add To-Your Network - 3:21
    • LinkedIn-Intro to Company Pages - 1:15
    • LinkedIn-Why Should Businesses Have A Company Page - 0:19
    • LinkedIn-Creating A Company Page - 0:17
    • LinkedIn-Setting Up Your Company Page - 0:16
    • LinkedIn-The Pros and Cons of Showcase Pages - 0:21
    • LinkedIn-Company Page_ Status Update Strategy - 0:15
    • LinkedIn-Analytics - 0:15
    • LinkedIn-PowerTip- Company Pages - 0:15
    • LinkedIn-Encouraging People to Follow Your Page - 3:34
    • LinkedIn-Ads- Introduction - 0:15
    • LinkedIn-Ads- Getting Started - 0:20
    • LinkedIn-Ads- Ad Content - 0:14
    • LinkedIn-Ads- Ad Targeting - 0:14
    • LinkedIn-Ads- Ad Budgeting - 0:14
    • LinkedIn-Ads- Targeting Multiple Audiences - 0:14
    • LinkedIn-Ads- Ad Analytics - 1:40
    • LinkedIn-FAQ-ProfilePic - 0:13
    • LinkedIn-FAQ-Should I Be Worried About Discrimination - 2:54
    • LinkedIn-FAQ-Thanking People for Endoresments & Recommendations - 1:23
    • LinkedIn-FAQ-Politics & Religion on LinkedIn - 0:12
    • LinkedIn-FAQ-Should I Include Volunteer Work - 1:46
    • LinkedIn-FAQ-Should I Include Unrelated Work Experience - 1:30
    • LinkedIn-FAQ-Can I Simply Copy & Paste My Resume Into My Profile - 1:32
    • LinkedIn-FAQ-Can I Request Endoresments & Recommendations - 2:01
    • LinkedIn-FAQ-Changing Careers - 0:12

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Lifetime
Content
6.0 hours
Lessons
88

Social Media Foundations 101

An Introductory Course for Anyone Who Wants to Create a Business Presence on Social Media

By Boot Camp Digital | in Online Courses

In this Social Media Marketing 101 course, you'll uncover the essentials to the most popular social media platforms. Understand how each network works, the features and functions of each platform, and learn how people and businesses are using these platforms to connect and engage with a larger audience. This is an introductory course designed for entry-level learners.

Rated as 'Excellent' on Trustpilot!!

  • Access 88 lectures & 6 hours of content 24/7
  • Learn exactly how to create a business presence on social media
  • Determine the steps to setting up stellar social accounts
  • Discover the features & functionalities of major social platforms
  • Understand how each social media platform fits into your business strategy
  • Learn about engaging w/ audiences on each platform
Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York TImes, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Intro to Social Media Strategy
    • SocialMediaStrategy-Resources
    • SocialMediaStrategy-Introduction - 11:33
    • SocialMediaStrategy-Why Should I Participate in Social Media - 11:44
    • SocialMediaStrategy-Why Businesses Use Social Media - 5:49
    • SocialMediaStrategy- How Different Businesses Use Social Media - 10:35
    • SocialMediaStrategy-Social Media Trends - 18:47
    • SocialMediaStrategy-The Importance Of A Social Media Strategy - 16:50
    • SocialMediaStrategy- Building A Social Media Strategy - 5:50
  • Facebook Essentials
    • Facebook-Introduction - 2:24
    • What Is Facebook - 2:20
    • Facebook-Overview of Features & Functions - 7:59
    • Why Do People Use Facebook - 1:43
    • Why Do Businesses Use Facebook - 2:23
    • Facebook-Overview of Business Page Features - 6:57
    • Facebook- How Businesses Are Using Facebook - 4:09
    • Facebook-Business Page Visibility Within The News Feed - 5:46
    • Facebook-How Customers Can Engage With You On Facebook - 2:13
  • Facebook Ads 101
    • FacebookAds-Introduction - 1:01
    • FacebookAds-Why Are Facebook Ads So Powerful - 4:26
    • FacebookAds-Organic Reach Is Dead - 2:29
    • FacebookAds-Ad Strategy-Utilizing “OCTO” - 2:47
    • FacebookAds-“OCTO” Step One- Objectives - 2:36
    • FacebookAds-“OCTO” Step Two- Content - 2:26
    • FacebookAds-“OCTO” Step Three- Targeting - 4:10
    • FacebookAds-“OCTO” Step Four- Optimization - 2:35
    • FacebookAds-“OCTO-” Be Deliberate - 2:17
  • Instagram Marketing 101
    • Instagram-Introduction - 2:35
    • What Is Instagram - 1:58
    • How Instagram Works - 4:50
    • Why Do People Use Instagram - 3:46
    • Why Do Businesses Use Instagram - 6:47
    • Instagram-Connecting & Engaging - 0:15
    • What Makes Instagram Special - 0:15
    • Key Demographics- Who Uses Instagram - 0:14
    • What Makes Instagram So Attractive To Businesses - 0:14
    • Instagram-What Companies Are Sharing - 0:14
    • Instagram-What Is The Difference Between A Personal & Business Account - 2:11
    • Features Of Your Instagram Page - 4:35
    • Instagram Mobile Features - 1:53
  • Twitter Essentials
    • Twitter-Intro - 1:57
    • What Is Twitter - 3:10
    • Twitter-Overview - 5:33
    • Why Do People Use Twitter - 6:45
    • Twitter As A Business Tool - 1:03
    • Why Do Businesses Use Twitter - 5:30
    • Twitter Features & Functions - 10:24
    • Twitter-Business Features & Functions - 2:51
    • Twitter-Connecting & Engaging - 3:32
  • LinkedIn Essentials
    • LinkedIn-Intro - 3:18
    • LinkedIn-Overview - 4:23
    • LinkedIn-profile-overview - 3:06
    • LinkedIn-Why Should Businesses Have A Company Page - 4:33
    • LinkedIn-Intro to Company Pages - 2:12
    • LinkedIn-Profile-Picture - 2:05
    • LinkedIn-Headline - 6:17
    • LinkedIn-Creating Your Summary - 2:31
    • LinkedIn-Updating The Sections - 2:49
    • LinkedIn-Rearranging Your Sections - 1:17
    • LinkedIn-Background Photo - 3:01
    • LinkedIn-Posts & Activity - 1:58
    • LinkedIn-Adding Profile Sections - 4:14
    • LinkedIn-Your Experience Section - 2:36
    • LinkedIn-Your Education Section - 2:33
    • LinkedIn-Skills & Endorsements - 2:40
    • LinkedIn-Recommendations - 2:11
    • LinkedIn-Accomplishments - 2:45
    • LinkedIn-The Following Section - 2:29
    • LinkedIn-Why We Follow - 1:58
  • Pinterest Essentials
    • Pinterest Training- Introduction - 3:07
    • Pinterest Overview - 2:21
    • Pinterest Training-Overview of Your Profile - 2:32
    • Pinterest Training- What Are Pinterest Boards - 2:46
    • Pinterest Training- What Is A Pin - 5:46
    • Pinterest Training - The Home Feed - 1:20
    • Pinterest Training -Interacting & Sharing Content - 4:37
    • Pinterest Training- Overview of Settings - 1:29
    • Pinterest Training - Search and Browse - 4:46
  • Blogging Essentials
    • What is Blogging - 6:17
    • Why is Blogging Important - 2:33
    • Why Businesses Have Blogs - 9:33
    • Blogging-Why People Have Blogs - 5:26
    • The Benefits of Blogging - 7:39
    • Blogging- Blogs Are Social Media - 1:17
    • Blogging- The Difference Between A Blog And A Website - 5:33
    • Blogging- Blog Glossary - 8:03
    • Blogging Strategy Overview - 3:19
    • Blogging Trends - 9:29
    • Blogging- What Makes A Good Blog - 10:05

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Access
Lifetime
Content
6.0 hours
Lessons
63

Digital Marketing Foundations 101

Get Exactly What You Need to Grow You Results in the Online World

By Boot Camp Digital | in Online Courses

In this course, you will learn the importance of having a clear digital strategy in place. Know the key aspects of email marketing, building a website, integrating SEO into your overall digital strategy, digital advertising, measurement, and analytics. Get exactly what you need to know to make smart key decisions for your business.

Rated as 'Excellent' on Trustpilot!

  • Access 63 lectures & 6 hours of content 24/7
  • Know the steps to building a digital marketing plan
  • Learn about trends in digital advertising
  • Know some email software options to fit your business needs
  • Use Google Analytics to evaluate success
  • Get advanced tips & tricks to grow results
Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Clients include: Google, P&G, Boeing, Google, Nike, Verizon, and so much more!
Featured in Wired, CNN, WSJ, CBS News, The New York TImes, and NBC News

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: intermediate

Requirements

  • Any device with basic specifications

Course Outline

  • Digital Strategy 101
    • Digital Strategy-Introduction - 2:10
    • Digital Strategy-What Is A Digital Strategy - 5:33
    • Digital Strategy-Why Do You Need A Digital Strategy - 3:06
    • Digital Strategy-The Steps To Building A Digital Marketing Plan - 2:38
    • Digital Strategy-The Importance of Digital Strategy Case Study- Hospital - 8:23
    • Digital Strategy-The Importance of Digital Strategy Case Study- Krista Neher - 5:37
    • Digital Strategy-Biggest Digital Challenges - 1:49
    • Digital Strategy-How A Clear Plan Helps - 7:43
    • Digital Strategy-Summary- The Benefits Of A Clear Plan - 2:36
  • Digital Advertising 101
    • Digital Advertising-Introduction - 1:48
    • Digital Advertising-Trends in Digital Advertising - 8:12
    • Digital Advertising-The Benefits of Digital Advertising - 11:32
    • Digital Advertising-The Challenges of Digital Advertising - 7:45
    • Digital Advertising-How to Grow Media Impact - 4:47
    • Digital Advertising-Ad Channel Overview - 10:33
    • Digital Advertising-Ad Formats - 3:07
    • Digital Advertising-Steps to Building an Ad Plan - 4:35
    • Digital Advertising-Strategy- What do You Want - 6:35
    • Digital Advertising- Target- Who Do You Want - 5:34
    • Digital Advertising- Overview of Facebook Ads - 8:51
    • Digital Advertising- Overview of Search Ads - 3:28
    • Digital Advertising- Overview of Display Ads - 5:26
    • Digital Advertising- Overview of Video Ads - 2:03
  • Digital Measurement 101
    • Digital Measurement-Introduction - 2:08
    • Digital Measurement- The Challenge Of Digital Measurement - 13:14
    • Digital Measurement- Setup For Success- Strategy - 9:00
    • Digital Measurement- Why Are We Obsessed With Measuring Digital - 4:04
  • Email Marketing 101
    • Email Marketing-Why Email Marketing is Important - 8:35
    • Email Marketing-Email Marketing Trends - 4:50
    • Email Marketing-Effective Email Marketing is 3 Things - 6:02
    • Email Marketing-Email Strategy - 10:45
    • Email Marketing-Building An Email Plan - 3:39
    • Email Marketing-Email Software Options - 9:18
    • Email Marketing- CAN-SPAM Act - 2:46
  • Websites 101
    • Introduction to Websites - 4:23
    • Why Websites Are Important - 2:27
    • Is Facebook a Substitute For a Webpage - 3:16
    • Determine Your Websites Purpose - 11:05
    • What Makes A Great Website - 12:37
    • The Website Design Process - 12:31
    • How Much Should a Website Cost - 7:56
    • What Content Should Be On My Website - 5:51
    • Website Platforms - 5:05
    • Mobile Websites - 5:26
  • SEO (Search Engine Optimization) 101
    • SEO-What is SEO - 1:30
    • SEO as Part of an Integrated Strategy - 2:11
    • SEO-History and Future of SEO - 3:12
    • SEO-Why SEO is Important - 6:08
    • SEO-How Search Engines Work - 3:53
    • SEO-The ART of SEO - 2:52
  • Google Analytics 101
    • What Can Google Analytics Answer - 1:36
    • Introduction to Google Analytics - 1:45
    • Google Analytics - Why Analytics - 2:07
    • Google Analytics - Analytics Reporting - 2:42
    • Why Google Analytics - 2:14
    • Google Analytics - How to Evaluate Success - 2:20
  • Social Media Strategy 101
    • SocialMediaStrategy-Introduction and Checklist - 11:33
    • SocialMediaStrategy-Why Should I Participate in Social Media - 11:44
    • SocialMediaStrategy-Why Businesses Use Social Media - 5:49
    • SocialMediaStrategy- How Different Businesses Use Social Media - 10:35
    • SocialMediaStrategy-Social Media Trends - 18:47
    • SocialMediaStrategy-The Importance Of A Social Media Strategy - 16:50
    • SocialMediaStrategy- Building A Social Media Strategy - 5:50

View Full Curriculum



Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.