The 2021 Ultimate Mobile App Marketing A-Z Bundle - Oak Academy

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3 Courses & 3 Hours
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What's Included

Mobile App Marketing 2021: App Store Optimization
  • Certification included
  • Experience level required: Beginner
  • Access 18 lectures & 1 hour of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

18 Lessons (1h)

  • Introduction
    1 - Introduction1:55
  • ASO Basics
    2 - ASO Basics3:11
    3 - Google Play and Apple App Stores3:22
    4 - Intro to Google Play Store and Apple App Store4:30
    5 - Organic Installs: Search and Explore install2:15
    6 - Impressions,CTR and CVR4:20
  • Keyword Optimization
    7 - KW usage in stores5:10
    8 - KW rankings and organic installs3:01
    9 - How to find correct KWs?8:00
    10 - Sensortower keyword spy2:55
    11 - Competitor analysis9:25
    12 - Google play console and organic downloads4:22
  • CVR Basics
    13 - CVR elements: ( Icon, SS, Featured Graph, Promo Video)4:15
    14 - How to design creatives14:42
  • Creative Optimization
    15 - What is A/B testing?2:01
    16 - How to A/B test on creatives?8:59
    17 - Tracking competitor's creatives4:09
    18 - Ratings and review5:43

Mobile App Marketing 2021: App Store Optimization

Oak Academy

Oak Academy | Long Live Tech Knowledge

4.4/5 Instructor Rating: ★ ★ ★ ★

Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's biggest problem is the "tech skills gap" and their online course are their solution. They specialize in critical areas like cybersecurity, coding, IT, game development, app monetization, and mobile. Thanks to their practical alignment, they are able to constantly translate industry insights into the most in-demand and up-to-date courses.


In this course, you will learn how to optimize app stores, how to track keywords, how to find correct keywords, creatives, A/B testing. This course will provide you with lots of examples and enable you to use real apps while explaining the subjects. The subjects are explained with simple examples and applications, with the use of an explanatory diagram in a way that you can understand at all levels. Dive in now and see you in the course!

  • Access 18 lectures & 1 hour of content 24/7
  • Learn how to optimize app stores
  • Track keywords effectively
  • Find correct keywords, creatives, A/B testing & more


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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