The 2023 Premium Retargeting & Digital Marketing Bundle

9 Courses & 42 Hours

$39.99$99.00

You save 59%

What's Included

$11.00 Value

How Retargeting Works in 2022: The Complete Guide to Retargeting Ads!

Isaac Rudansky

44 Lessons (8h)

Lifetime

Experience level required: All levels
Access 44 lectures & 8 hours of content 24/7
Length of time users can access this course: Lifetime

Course Curriculum

44 Lessons (8h)

Your First Program
Preview

Section 1: Welcome and Introduction

1. Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip!7:28
2. What is remarketing and retargeting? Defining our objectives and purpose16:46
Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works

3. The Digital Advertising Ecosystem Part 112:52
4. The Digital Advertising Ecosystem Part 210:28
5. Understanding Ad Exchanges And How They Work19:38
6. What Remarketing Looks Like On The Inside10:22
Section 3: Developing Your Remarketing and Retargeting Strategies

7. Audiences and Segments: The Foundation Of Your Remarketing Strategy7:11
8. Understanding Intent Signals and Visitor Engagement11:47
9. Behavioral Characteristics - The Composition Of Your Segments14:58
10. Combining Characteristics - Infinite Possibilities!6:55
11. Characteristics That Matter To You ... Your First Assignment2:18
Section 4: Planning Your Retargeting Campaigns Like A Pro

12. Funnel Based Segmentation - Funnel Mapping9:49
13. Funnel Based Segmentation - Using The Funnel To Develop Your Lists13:40
14. Using Your Website To Plan Your Remarketing Lists19:18
15.1 Mapping Your Ad Groups Using Your Lists and Values Part 113:13
15.2 Mapping Your Ad Groups Using Your Lists and Values Part 215:06
Section 5: Using Google Analytics To Develop and Build Your Audience Segments

16. Introduction To The Google Analytics Tracking Tag4:47
17. Where To Find Your Tracking tag in google analytics4:03
18. Adding Your Google Analytics Tag To Your Website and Verifying That It s Firing Globally12:55
Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System

19. The Benefits of Google Tag Manager9:27
20. Signing Into Your Google Tag Manager Account7:35
21. Adding Your Basic Google Analytics Tag Through Tag Manager11:18
22. Setting up button and link click tracking in google tag manager19:34
23. Adding Scroll Depth Tracking In Google Tag Manager15:06
24. Adding User Engagement Timers In GTM12:27
25. Adding Google Adwords Conversion Tracking Through Google Tag Manager10:18
26. Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager10:06
Section 7: Building Your Remarketing Audiences In Your Google Analytics Account

27. Linking Your Google AdWords and Google Analytics Accounts9:49
28. Introduction To The Google Analytics Audience Builder17:17
29. Building Audiences In Google Analytics Based On URL Attributes17:59
30. Developing Audiences Based On Your AdWords Campaigns and AdWords Data17:16
31. Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns4:53
32. Setting Up Goal Based Remarketing Audiences In Google Analytics13:31
33. Setting Up Event Based Audiences Using The Google Analytics Display Builder16:43
34. Importing Remarketing Audiences From The Google Analytics Solutions Gallery10:58
35. Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns18:44
36. Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences12:21
Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords

37. How Google Analytics and AdWords Talk To Each Other8:36
38. Importing Google Analytics Goals into AdWords to be used for conversion tracking5:45
39. Viewing your Analytics remarketing audiences inside Google AdWords14:14
Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences

41. Building New Remarketing lists inside Google AdWords10:24
40. Introduction To Building Remarketing Lists In Google AdWords5:06
42. Understanding and Configuring Custom Remarketing List Combinations In AdWords12:15
43. Outro1:53

How Retargeting Works in 2022: The Complete Guide to Retargeting Ads!

Isaac Rudansky

Isaac Rudansky | Certified Google AdWords Pro | Co-Founder of AdVenture Media

4.6/5 Instructor Rating: ★ ★ ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling course in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Description

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert. 95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. Learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.

4.4/5 average rating: ★ ★ ★ ★ ★ ★

Access 44 lectures & 8 hours of content 24/7
Profitably set up, manage, & optimize professional retargeting campaigns
Use advanced retargeting techniques to stay in front of your most engaged website traffic
Set up advanced retargeting and remarketing audiences in Google Analytics & Google Adwords
Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
Deploy your remarketing & retargeting tags through Google Tag Manager
Understand what retargeting is & how it works
Understand the technology underlying every retargeting & remarketing campaign on the web
Choose which website visitors you want to spend money retargeting to, & which ones you don't
Understand your website visitors psychologically, & understand where they are in the funnel
Plan your retargeting lists & audiences to maximize profit

Specs

Important Details

Length of time users can access this course: lifetime
Access options: desktop & mobile
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
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Requirements

Any device with basic specifications

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Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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