The Digital Marketing Foundations 101 Bundle

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10 Courses & 49 Hours
You save 96% -

What's Included

Google Analytics
  • Certification included
  • Experience level required: Intermediate
  • Access 33 lectures & 4 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

33 Lessons (4h)

  • Your First Program
  • Google Analytics 100: Introduction
    Google Analytics - Why Analytics2:07
    Google Analytics - Analytics Reporting2:42
    Why Google Analytics2:14
    Google Analytics - How to Evaluate Success2:20
    What Can Google Analytics Answer1:36
    Introduction to Google Analytics1:45
  • Google Analytics 200: Setup and Configuration
    Google Analytics Basic Setup14:43
    Google Analytics View Settings3:41
    Google Analytics Basic Setup: Filters15:35
    Google Analytics Basic Setup: Goals18:11
    Google Analytics Basic Setup: Google AdWords1:39
    Google Analytics Dashboard Introduction11:17
    Google Analytics Customization7:08
  • Google Analytics 300: Gaining Insights From Data
    Google Analytics Key Metrics7:51
    Google Analytics Audience reports9:24
    Google Analytics Acquisition7:05
    Google Analytics - Understanding Behavior Metrics19:48
    Google Analytics - Understanding Conversion Metrics7:57
    Google Analytics - Conversion Tracking Implementation7:55
    Google Analytics - Conversion Tracking Power Tip for Large Lists4:07
    Google Analytics - Gaining Insights from Conversion Tracking Data4:45
    Google Analytics - Measuring AdWords Campaigns4:58
  • Google Analytics 400: Advanced Google Analytics
    Site Search Tracking13:55
    Get Rid of Annoying Spam Data With Custom Filters2:51
    Google Analytics: Event Tracking7:30
    Google Analytics: Segmenting Data8:09
    Google Analytics: Using the Channels Report for Analysis5:07
    Google Analytics: Using Report Advanced Filters21:03
    Google Analytics: Using Primary and Secondary Dimensions Within Reports18:23
    Google Analytics: Using Multi-Channel Attribution Data16:54
    Google Analytics: Adding Goals to your AdWords Conversions2:28
    Google Analytics: Using Behavior Flow to Evaluate UX5:03
    Google Analytics: 10 Questions Google Analytics Can Answer10:42

Google Analytics

Boot Camp Digital

Boot Camp Digital specializes in training small to large businesses, marketing and sales teams, advertising agencies and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online course and certifications, and custom training for teams.

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine and more.


Google Analytics is a powerful free tool that allows you to measure the effectiveness of your marketing campaigns so you can make smarter decisions for your business. In this course, you will learn how to navigate the vast amount of data found in Google Analytics and focus on gaining insights from that data. Once you’ve taken the Google Analytics training course, you’ll be able to answer the question, “are my marketing campaigns working?”

Rated as 'Excellent' on Trustpilot!

  • Access 33 lectures & 4 hours of content 24/7
  • Understand how to use Google Analytics to make better decisions
  • Learn how to set up & configure your Google Analytics account
  • Explore the data available & learn what the numbers mean
  • Set up Google Ads campaigns
  • Use advanced techniques for a deeper understanding of user behavior


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: intermediate


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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