The Digital Marketing Side Business Certification Bundle

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5 Courses & 10 Hours
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What's Included

The Complete SEO Course: How to Drive Unlimited Free Traffic
  • Certification included
  • Experience level required: All levels
  • Access 59 lectures & 2 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

59 Lessons (2h)

  • Introduction
    Welcome To The Course!4:44
  • Intro To SEO
    What Is SEO?3:29
    The Goal Of Every Search Engine1:43
    How Search Engines Work2:34
    Search Market Share: Google vs. Everyone Else0:47
    How Long Does SEO Take?1:58
  • Keyword Research & Search Analysis
    The 3 Content Mistakes Most People Make1:22
    The Truth About Keyword Research Tools2:51
    The Best Way To Discover In-Demand Keywords2:16
    A Free Tool To Expedite The ABC Method1:19
    Two More Places To Find A Wealth Of Potential Keywords1:14
    Getting To Know Your Target Audience And Their Questions2:12
    How To Validate Your Keywords2:17
  • Content Creation
    The Key To Successful Content2:23
    How Long Should Your Content Be For SEO?1:28
    The Three Levels Of SEO Content4:02
    Level 3 Content8:51
    Level 2 Content9:41
    Level 1 Content2:26
    How To Write Effective Headlines3:24
    Tips For Outsourcing/Delegating Your Content2:09
  • On-Page SEO
    On-Page SEO Intro0:13
    Does Your Website Allow Search Engines To Index It?1:33
    Configuring Your Permalink Structure1:34
    WWW Or No WWW?0:50
    Optimizing Your Page Titles1:56
    Writing Meta Descriptions1:33
    Organizing Your Content With The Proper Headings2:02
    The Value Of Internal Linking (And How To Do It Properly)2:06
    Optimizing Your Images For SEO1:03
    Making Use Of Structured Data / Schema Markup2:31
    How To Win Position Zero In The Search Results3:07
  • Site Performance
    How Site Speed Impacts Your SEO1:31
    How To Measure Your Site Speed1:13
    The Most Important Factor That Influences Your Site's Performance1:24
    The Key To A Fast Website: Less Is More2:06
    How To Speed Up Your CMS2:03
    How To Optimize Your Images For Speed2:53
    Using A Content Delivery Network0:52
  • Mobile-Friendliness
    The Importance Of Responsive Design2:47
    Is Your Website Mobile-Friendly?0:27
  • Website Security
    Why Security Matters For SEO0:57
    Best Practices For Website Security3:54
    Implementing SSL Encryption (HTTPS)1:44
  • Getting Indexed
    Creating A Sitemap1:58
    Setting Up Google Search Console1:37
    Setting Up Bing Webmaster Tools1:36
  • Backlinks
    Backlinks & Link-Building: What You Need To Know3:26
    Creating Linkable Content1:51
    The Importance Of Relationships For SEO1:11
    Promoting Your Content Through Niche Communities1:26
    How To Get Leading Influencers To Share & Link To Your Content2:38
    Quick Social Media Tips1:04
    Getting Featured In Industry Link Roundups1:18
    Traditional PR For SEO0:48
  • Bringing It All Together
    The SEO Blueprint3:50
    When To Expect Results1:08
    Monitoring Your Performance1:22
  • Wrapping Up
    The Next Steps0:39

The Complete SEO Course: How to Drive Unlimited Free Traffic

Brad Merrill

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to tens of thousands of students and providing marketing training to a number of prominent startups and Fortune 500 companies.


How would you like to tap into a traffic source that brings an unlimited number of visitors, leads, and customers to your website every day, absolutely free? In this course, you will learn SEO strategies to reach millions of people through the power of free, organic search traffic. It's designed as an actionable, step-by-step blueprint that you can use to plan and execute an SEO strategy that drives your business forward.

  • Access 59 lectures & 2 hours of content 24/7
  • Understand the basic principles of SEO & explore how search engines actually work
  • Find the right keywords to target w/ your content
  • Learn how to create high-ranking content on any topic, regardless of the competition
  • Help search engines understand the context of your pages & how your content relates to your target keywords
  • Secure your website so it doesn't get hacked
  • Understand the role of backlinks in SEO, as well as how you can attract links w/ your content


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: all levels


  • Internet access required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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